TikTok is a social media network that enhances your popularity across the globe. Based on a study, the platform has millions of audiences. This stat shows that the TikTok channel is highly engaging to the audience. If you are a brand or a business, you can use the TikTok platform to enhance your reach and visibility across the globe. Many may think that the TikTok platform is highly useful only for younger generation audiences as a brand. Nowadays, TikTok is the most well-known social media channel due to its authenticity and engaging videos. Some content creators leverage the TikTok network to grow their popularity across the platform, while many brands use TikTok to reach the right audience. But, many brands need to understand the benefits of using the TikTok platform for their business. They have a misconception that TikTok is an entertaining medium, and it is filled only with Generation Z audiences. It helps the audience to boost engagement and enhance their visibility across people of all age groups. If you are trying to enhance your fame across the TikTok platform, you can buy TikTok likes. It helps build brand awareness and uplifts your reach across people of all age groups, and strengthens your visibility across the globe.
If you are still unsure about using the TikTok platform, you can check out the below statistics to get an idea of why you will have to utilize the TikTok platform to grow your fame.
- Based on a study, the TikTok network has over 800 million users who are actively leveraging the platform. This stat tells the growing userbase of the platform. People are more likely to get attracted to the TikTok platform due to its higher authentic videos. So to grow your visibility on TikTok, you can try out creating authentic videos.
- According to a study, 41% of TikTokers using the platform are between the age groups between 16 to 24. This shows that you can use the platform if your target audience is between the above age groups. But it doesn’t mean that you should not use the platform if your target market is not in the above age groups. Nowadays, the platform is getting highly popular across people of all age groups.
- Based on another study, 50% of the audience across the globe is under 34. You can make use of the platform to reach your young Millennials audience. Hence try to use the TikTok platform to grow your visibility across all age groups.
- According to research, 43% of TikTok users are from India. It shows that the platform is highly engaging and growing across the people in India. Thus, if you are an Indian brand, you can use the TikTok platform to build your reach across the globe.
- Based on a study, 26.5 million users are from the USA. Thus, you can focus on the target market near the United States of America. It is because people near the USA are more likely to get attracted. If you are a brand of USA, you can leverage the TikTok platform to reach your target market.
- According to a study, more than 90% of TikTokers use the platform more than once a day. It shows that the TikTok platform is highly engaging to the audience, and hence they are visiting the platform multiple times.
- The US adult TikTok users grew by 5.5 times in less than 18 months. It shows that the TikTok channel is highly engaging to the adults. Hence the TikTok platform is immensely famous across the users over the globe.
Final Thoughts
TikTok is a social media landscape that is highly engaging to the younger generation audience. People are more likely to connect with the brands that are capable of creating engaging content.
We hope you got to know more about the TikTok platform by looking into some of the statistics. As a brand, you can leverage TikTok to increase your engagement rate and enhance your competitive landscape growth. If you are interested in using the TikTok platform, it is the right time to make a move. You can increase your visibility and skyrocket with ease. Make use of the TikTok platform to grow your brand across the globe.